Ace & Tate

Ace & Tate disrupted the European eyewear market with its direct-to-consumer business model that significantly reduces the cost of designer-quality frames. By controlling the entire process from design to distribution, the brand offers premium handcrafted eyewear at approximately one-third the price of comparable traditional optical products.

The company's design philosophy embraces clean, minimalist aesthetics with occasional bold statements, creating versatile collections that appeal to style-conscious consumers. All frames are crafted from premium materials including Italian acetate, lightweight titanium, and bio-based materials, reflecting the brand's increasing commitment to sustainability.

Environmental responsibility has become central to Ace & Tate's identity, with initiatives including carbon-neutral frame production, recycled packaging, and a comprehensive recycling program for old eyewear. Their retail spaces embody the brand's contemporary vision through distinctive interior design featuring innovative materials, custom furniture, and collaborations with local artists and designers.