About Brax
Brax is a German clothing company founded in 1888 by Bernward Leineweber in Berlin as "Leineweber," initially producing men's trousers. The company relocated to Herford after World War II, where it continues to be headquartered today. The Brax brand name was introduced in 1950 and eventually became the company's primary identity.
The brand built its reputation on premium trousers, particularly perfecting the fit and comfort of men's slacks. Their signature product was "Brax Perma-Pressed slacks," featuring innovative fabric treatments that maintained shape and reduced wrinkling. This technical approach to everyday clothing helped establish Brax's position in the market as a quality-focused garment manufacturer.
Over the decades, Brax expanded beyond men's trousers to offer complete casual collections for both men and women. While maintaining its core expertise in pants and trousers, the company now produces comprehensive wardrobes including tops, knitwear, jackets, and accessories. The brand positions itself in the upper-middle market segment, emphasizing quality materials, precise fit, and contemporary yet timeless design.
Today, Brax operates as part of the family-owned Leineweber GmbH & Co. KG and maintains significant market presence throughout Germany and Europe. The company distributes through multiple channels including department stores, multi-brand retailers, dedicated Brax stores, and e-commerce. Brax represents the enduring tradition of German apparel manufacturing with its focus on quality construction, technical innovation, and wearable design.
The brand built its reputation on premium trousers, particularly perfecting the fit and comfort of men's slacks. Their signature product was "Brax Perma-Pressed slacks," featuring innovative fabric treatments that maintained shape and reduced wrinkling. This technical approach to everyday clothing helped establish Brax's position in the market as a quality-focused garment manufacturer.
Over the decades, Brax expanded beyond men's trousers to offer complete casual collections for both men and women. While maintaining its core expertise in pants and trousers, the company now produces comprehensive wardrobes including tops, knitwear, jackets, and accessories. The brand positions itself in the upper-middle market segment, emphasizing quality materials, precise fit, and contemporary yet timeless design.
Today, Brax operates as part of the family-owned Leineweber GmbH & Co. KG and maintains significant market presence throughout Germany and Europe. The company distributes through multiple channels including department stores, multi-brand retailers, dedicated Brax stores, and e-commerce. Brax represents the enduring tradition of German apparel manufacturing with its focus on quality construction, technical innovation, and wearable design.
Ownership & Tax Information
| Company Headquarters | 🇩🇪 Germany |
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