US-Owned Parent Company
While Econda operates in Germany, it is owned by the US-based company Econda GmbH . This may affect where profits ultimately flow.
About Econda
Founded in 2000 in Karlsruhe, Germany, Econda emerged during the early development of e-commerce analytics as a specialized provider of data collection and analysis tools designed specifically for online retailers. The company was established by a team with expertise in both retail operations and data science, creating solutions tailored to the particular needs of e-commerce businesses.
Econda distinguished itself through its focus on privacy-compliant analytics before privacy regulations became stringent, developing server-side tracking technologies and anonymization methods that anticipated later legal requirements. The company's core product, Econda Shop Monitor, evolved into a comprehensive suite of tools providing retailers with insights into customer journeys, product performance, and optimization opportunities.
In 2019, Econda was acquired by Quisma, part of GroupM, expanding its reach within the digital marketing ecosystem while maintaining its specialized focus on e-commerce analytics. Throughout its history, Econda has served thousands of online retailers primarily in German-speaking markets, positioning itself as a local alternative to global analytics platforms by offering more specialized features for e-commerce and providing service and support in local languages with understanding of regional market dynamics.
Econda distinguished itself through its focus on privacy-compliant analytics before privacy regulations became stringent, developing server-side tracking technologies and anonymization methods that anticipated later legal requirements. The company's core product, Econda Shop Monitor, evolved into a comprehensive suite of tools providing retailers with insights into customer journeys, product performance, and optimization opportunities.
In 2019, Econda was acquired by Quisma, part of GroupM, expanding its reach within the digital marketing ecosystem while maintaining its specialized focus on e-commerce analytics. Throughout its history, Econda has served thousands of online retailers primarily in German-speaking markets, positioning itself as a local alternative to global analytics platforms by offering more specialized features for e-commerce and providing service and support in local languages with understanding of regional market dynamics.
Ownership & Tax Information
| Company Headquarters | 🇩🇪 Germany |
|---|---|
| Parent Company | 🇩🇪 Econda GmbH |