Morris Stockholm

When the Swedish designer Carl Philip Haraldsson couldn't find shirts that combined quintessential British styling with Scandinavian minimalism, he created his own – and Morris Stockholm was born, bridging two distinctive European design traditions.

Founded in Stockholm but inspired by British collegiate style and heritage patterns, Morris created a unique fashion identity by filtering traditional Anglo-American preppy aesthetics through a distinctly Swedish lens. The result was clothing that maintained the rich patterns and textures of British tradition but with cleaner lines, more contemporary proportions, and the effortless wearability characteristic of Scandinavian design.

The brand's signature approach appears most clearly in their oxford shirts, rugby shirts, and knitwear – garment categories with deep British heritage that Morris reinterprets with subtle Swedish sensibility. Traditional patterns like tartans, checks, and rugby stripes are presented in carefully considered color palettes that feel simultaneously classic and contemporary, sophisticated yet understated.

Morris Stockholm's growth reflects broader shifts in men's fashion, where rigid boundaries between formal and casual have dissolved. The brand excels in creating versatile pieces that transition seamlessly between contexts – shirts that work equally well with tailored trousers or jeans, knitwear that complements both suits and casual outfits. This versatility particularly resonates with Scandinavian consumers, who tend to favor investment in fewer, more adaptable garments rather than extensive wardrobes. For international customers, Morris offers something equally valuable: a fresh perspective on familiar classics, proving that traditional British style elements can feel thoroughly modern when viewed through Swedish eyes.